Luxury meets digital – Saks Fifth Avenue has officially debuted on the social media platform, TikTok, today, teaming up with influencers to connect with a wider audience. Saks is bringing together creators, celebrities, diverse influencers and sharing in the experience of fashion and luxury with fun quick videos!
With the world going digital, it was a natural transition to start broadcasting and sharing content via social media. Saks Fifth Avenue, initially founded in 1867 in New York, has been a luxury staple as it houses upscale and expensive designer brands and fashion. The department store chain is putting a fresh spin as now the Gen-Z population is being introduced to its wonder and allure.
The fashion company has partnered with content creators such as Maddie White, Everett Williams, Chanel McKinsie and Larsen Thompson to build content, hype and excitement for a digital, youthful, luxury experience.
Saks’ mission is to launch its Spring 2022 campaign and its redesigned shopping services called the Saks Stylist.
We look forward to seeing what content we will be seeing from this new luxury-content creator collaboration!
Who else will follow suit?