Singapore-Based Crypto Influencer, Irene Zhao Rakes in $5 Million with Selfies-Turned-NFTs!

Social media and the digital universe is a global phenomenon. Yuqing Irene Zhao, Singapore based social media influencer, innovated her own sticker pack called the IreneDAO collection for her Telegram community. She then converted her sticker pack and photos of herself into NFTs!

Zhao’s digital collection was launched on the NFT marketplace, OpenSea, on January 14th which featured over 1,000 images of the influencer, herself, posing with different crypto verbiage such as “wen Binance,” and “yes ser.”

Sultan Gustaf Al Ghozali, an Indonesian college student, had gained success in the crypto-NFT space, earning over $1 million by selling 1,000 of his own selfies as NFTs. After seeing Ghozali’s success, one of Zhao’s fans known as “libevm” suggested she convert her sticker pack into an NFT collection, too!


With the help of her fan libevm and her business partner, Benjamin Tang, Irene created the IreneDAO NFT collection as a way to build a decentralized platform called “Social Collectibles,” also known as “So-Col.” She saw this venture as her way of creating a social platform where creators could have more control over their content and be able to monetize their pictures by turning each post into an NFT.

Irene Zhao expressed, “We at So-Col thought it was a great idea as we wanted to create a prototype for our core concept of a community-driven creator economy. We then extended the idea into a DAO, and libevm and my co-founder Ben hacked it together within a day.” The creator continued sharing that her test case was an “instant hit” and that within 40 minutes, her entire 500 NFT’s were sold!

Her NFT’s has made around $5.5 million within less than two weeks of her launching her collection and creating her decentralized platform!

Her NFT’s have been purchased by some famous names within the digital space such as CEO of Galaxy Digital, Mike Novogratz, and popular Youtube personality, Logan Paul.

With a positive mission to help creators benefit in the social media space, and earn the money they deserve, Zhao is changing the way creators can financially earn and be successful.

We hope to see more innovative strides in the space. With $5.5 million as a reward for NFT selfies? I’m in.

Written by Alyssa G.

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