The beauty industry is a growing ever so rapidly thanks to social media platforms such as Youtube, Instagram, TikTok, Twitter, and more. A lot of celebrities have put skin in the game, having developed and launched their own beauty brands which have proven to be extremely successful, rivaling high-end beauty companies.
Based on a study by Money.co.uk, the top 100 beauty brands, analyzed from over 182 million Google searches and 105 million social media posts, proved to be saturated with celebrity-owned business.
The top 5 celebrity brands were:
Huda Beauty is estimated, by Forbes, to rake in about $200M in sales each year. Huda Kattan, founder and famous cosmeetics influencer, posts to her social media as she attracts her audience to delve in to Huda’s world of beauty.
Kylie Cosmetics, created by Kylie Jenner, Kardashian royalty, continues to be a highly sought after makeup brand. With Kylie’s creative and artistic packaging, and the daring advertising through her social media posts, there is no question as to why this company yields over 4.4M annual Google searches.
Fenty Beauty, founded by none other than the illustrious, talented Rihanna, finds itself in the race in 3rd place. With intergalactic, high-shine and pigmented colors and a huge range of foundation shades, Rihanna makes beauty effortless, accessible and universal.
These innovative entrepreneurial celebrity business owners know how to capture their audiences. The fact that these celebrities have a huge following and influence, already, adds to the ease of building a solid foundation for their companies. But that does not detract from the hard work and effort and creativity that each puts in.
Beauty, design and desire – the elements in which one falls deeper into the trance of fantasy. Will you indulge in this fantasy?