What is this phenomenon? Oh, right… it’s the undeniable influence of a trending, viral TikTok.
What you are witnessing is “The Drop Challenge.” The clip features the Beyoncé song, “Yoncé.” As the bass drops and the song begins, the goal and mission is to quite literally drop, slowly and seductively to the ground.
Influencers and celebs, alike, have put their own spin on The Drop Challenge.
The SNL cast took to the media and posted a behind the scenes “drop” this past weekend, which featured the effervescent and bold musician, Katy Perry.
Influencer and dancer, Alex Wong threw his hat into the ring, as he hilariously dropped in front of his barista, his covid tester, the subway and the streets of New York.
Porsche also got in on the fun, promoting the low-riding nature of its V8-engine elegance.
The power and fun of a viral video is taking the world by storm. But who can resist the call of Beyoncé’s music, as she is, after all, the Queen B.
Try “The Drop Challenge” at your own risk. You may become the next social media superstar.