Kate Moss is now the Creative Director for Diet Coke, the first Creative Director that has been appointed to the company in over a decade.
As the brand celebrates its 40th birthday, Moss will help launch a new campaign titled Love What You Love which aims to “spotlight individuals who embrace a positive attitude to life, by knowing who they are and what they love.”
In the company’s press release, they praised Moss for her “timeless yet irreverent aesthetic” that “defies categorisation and transcends boundaries,” stating “she has played a pivotal role in leading culture since her career began.”
Kate Moss also shared her excitement in the release, saying, “I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion. The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.”