Binance Announces New Exclusive Sponsorship Deal With Brasileirão

Binance announces its partnership with Brasileirão.

The new sponsorship deal will include four football tournaments, including Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2, and Brasileirão Female A-3.

The company is also planning on creating Fan Tokens, or digital assets that offer interactivity and benefits for fans.

“The industry has been changing constantly in the digital and tech ecosystem. The fans of the Country of Football are already participating in the fan tokens and NFTs world; and, in this scenario, it’s a great and innovative step to have these competitions [Brasileirão Assaí, Women’s Brasileirão Neoenergia, Women’s Brasileirão A-2 and Women’s Brasileirão A-3 associated with Binance, a global giant in this market. This is a strategic partnership for us, so that we can better understand the profile of Brazilian footballing fans, and help them fully connect with these competitions,” says CBF’s Marketing Director, Lorenzo Perales.

“Sport is an important driver for inclusion in society. With football being strongly linked to Brazilian identity and culture, our partnership with CBF is important to help expand crypto adoption and generate positive impact for our users, the crypto and blockchain community, and society as a whole in Brazil.” said, Binance CEO and Founder, Changpeng Zhao.

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