On Thursday, Binance announced they are the official sponsor for The Weeknd’s After Hours Til Dawn Tour beginning on June 7.
The company plans to integrate Web3 technology into the tour by creating a think-center for entrepreneurs, releasing an exclusive NFT collection for the tour, and co-branded merchandise.
As a part of the experience, attendees will be able to use their virtual ticket stubs to access NFTs.
On top of that, Binance is donating $2 million to The Weeknd’s XO Humanitarian Fund, and 5% of the NFT sales also benefit the cause.
