Binance signed a partnership with Khaby Lame, who only days ago entered the number one position for the most followed creator on TikTok.
The Italian comedian will come on board as a global brand ambassador to use his comedic presence on TikTok to increase Web3 awareness and adoption. The partnership with Binance also sets up Lame to release exclusive NFT collections for his 145 million fans.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone,” Khaby Lame said.
James Rothwell, Binance Global Vice President of Marketing, released a statement announcing the partnership.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption. With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”