Cristiano Ronaldo Signs Exclusive NFT Partnership Deal With Binance

Binance announced a multi-year NFT partnership with Portuguese soccer star Cristiano Ronaldo.

Partnered together, they will create a series of NFT collections for sale exclusively on Binance’s NFT platform. The first collection will be released later this year, featuring designs in collaboration with Ronaldo.

Binance released a statement, saying, “Through this partnership, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.”

Changpeng Zhao, the CEO of Binance, applauded Ronaldo’s achievements in soccer, saying he has “transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”

Zhao added Ronaldo fans owning NFTs from the collection will allow them “exclusive engagement opportunities to connect with Ronaldo.”

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