Dubai-based shopping center, Majid Al Futtaim, has teamed up with Binance to allow customers to purchase NFTs and other virtual assets within the mall.
The deal encompasses several projects, including listing NFTs on Binance, a new digital wallet, and the integration of Binance Pay.
CEO of Majid Al Futtaim, Alain Bejjani, said “The exponential rate of technology development today is matched only by consumers’ voracious appetite for exceptional customer experiences in both the physical and digital world,” said MAF CEO Alain Bejjani.
The CEO of Binance, Changpeng Zhao, also shared some words on the partnership.
“Integrating Web3 technologies will give its customers access to innovative new ways to engage with its brands and provide new ways to pay. Through partnerships like these, we will see the innovative use-cases that come to define the next digital era emerge, and Majid Al Futtaim is positioned to become a trailblazer in bridging the gap between physical and Web3 experiences.”
Majid Al Futtaim currently owns 29 shopping centers and 13 hotels, accelerating blockchain technology adoption in the region.