Gucci Will Begin Accepting Payments In Cryptocurrency

Gucci is the latest retailer to accept cryptocurrency as payment. According to a press release, it’s launching its program in some U.S. stores at the end of May and all North American stores at some point this summer.

Customers will now be able to make crypto payments using a QR code sent to their email addresses that allow them access to their crypto wallets.

The program will launch in 5 cities, including New York, Los Angeles, Miami, Atlanta, and Las Vegas.

Gucci will accept payments in over ten currencies, including Bitcoin, Dogecoin, Ethereum, Litecoin, Shiba Inu, and five stablecoins.

“Gucci has established itself as an early adopter of Web3 technologies, which include blockchain, and crypto payments mark another step toward Gucci blending its existing physical presence with its emerging Web3 efforts,” the press release stated.

Gucci also launched two NFT projects, SuperGucci and Gucci Grail, that will allow holders to access a pre-order Gucci collection.

“Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers,” Marco Bizzarri, Gucci president and CEO, said. “Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.”

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